Ecommerce UX design is one of our strong focus areas at Aufait UX. We love helping businesses design e-commerce solutions that enhance their growth and improve revenue. Gone are the times when a mere online presence could boost a business. Today, the market is crowded and the competition is intense, hence to stand out from the crowd, quality design is key. We understand the ins and outs of e-commerce UX design and have hands-on experience designing e-commerce solutions for multiple verticals.
In this article, we will share our experience in designing an e-commerce website for a leading electrical shopping store in India.
Who was our client
Wire and Switch, a leading business in the Indian electrical industry approached us with a vision to design an electrical e-commerce store for their business. They are a one-stop shop for all things electrical, catering to the needs of various buildings like homes, offices, and apartments. Wire and Switch are associated with over 50,000 electrical stores and distributors across India. Availability of global brands, express delivery, and best price are the highlights of their e-commerce platform.
What were their requirements
Wire and Switch approached us with an idea to create a feature-rich e-commerce website. Some key requirements that they shared with our team were:
- The website should offer a shopping experience that is on par with a physical store’s shopping
- The platform should have all the ease of usage of top e-commerce sites
- The shopping and navigation should be familiar and intuitive to users
- The website should have a design theme that is similar to the brand style and logo
- The site should exhibit a classy and luxurious feel
What was our design solution
We began the design process by conducting user research with the aim to understand the behavior of online shoppers. Along with developing a clear understanding of the user expectations, we explored the latest design trends in e-commerce websites. From the research, we identified that clear navigation, transparent product information, and clarity of transactions play a significant role in improving e-commerce sales and are evergreen trends in the domain.
As the next step in the design process, we created the information architecture and sitemap for the website. With a clear foundation in place, we proceeded to the wireframing stage and then to prototyping after multiple iterations.
Key features we implemented in the website were:
Clear and easy navigation
Simple navigation guides the user intuitively to find what they need. It plays a big role in enhancing the shopping experience and improving the conversion rates.
We designed a simple shopping flow that follows the path
Home page → Product category landing page → Category listing page → Product details page → Checkout page
Consolidated image view
For showcasing product images, we replaced the commonly seen carousel style with a single view style. It helped users see multiple images of a product from different angles in a single view.
Detailed product page
Product pages being a critical aspect of e-commerce websites, we thoughtfully curated the pages ensuring that everything a user needs to know about a product is prominently visible. We used visual hierarchy to focus on important information and present them legibly.
Easy product comparisons
Our research showed that users liked to compare several products in a category before coming to a purchase decision. So, we added a feature to help users find alternate products easily enabling them to come to a decision quickly.
Quick buy
We incorporated a quick buy option in the website so that users can make a purchase anytime during their shopping journey with a simple click.
Simple account management
We designed a comprehensive overview section to simplify the account management for users. From user profile management to order management and tracking, everything was brought under one umbrella to enhance the user experience.
Conclusion
Our UX UI design services for the Wire and Switch website enhanced the user experience of the platform while aligning with the business goals. We helped the business accomplish its vision of delivering the best of electrical brands to people and improving their lives with a top-notch shopping experience.
